CIRE Website Hype Video

2024 | Storyboarding | Creative Direction

Christie’s International Real Estate recently went through a website redesign. With this redesign came the build out of promotional pieces including a hype video containing new footage of the website. As a part of the design team, my duties included storyboarding this video and then creative directing the video shoot. The goal of the shoot was to walk out of there with dynamic and sophisticated footage of the website and its resource gallery on a computer and mobile device. The choice in providing a very modern feel to the footage brings out the essence of the CIRE brand and evoking luxury and sophistication.