American Society for Transplantation
and Cellular Therapy

2019 | Rebranding | Logo | Website | Content Hub | Adobe Illustrator, InDesign, Photoshop, and XD

The ASTCT rebranding was a robust project involving a full rebrand of all assets. The project included hours of collaboration between between creative and marketing professionals. The logo design was the first piece to be redesigned. The design was created based on the word “evolve”. ASTCT supports a very specific area of the medical field and wanted the logo to evoke what the field supports and how it is continuously evolving.